Bury BID North Pole Safari: A Magical Festive Trail Adventure

Go on a North Pole Safari This Christmas!

8 November – 31 December | Across Bury Town Centre

Santa needs your help! A magical flurry of activity has escaped the North Pole, and enchanting clues have appeared all around town. Each one holds a secret and a hidden letter! Get ready for a magical AR adventure to help Santa by tracking down all the clues and meeting the secret inhabitants of the North Pole!

Two Magical Routes to Explore!

Our festive safari is split into two enchanting trails for you to discover:

• The Workshop Route: Journey into Santa’s bustling workshop and meet the mischievous elves and amazing animated toys who make Christmas happen!
• The Winterwood Route: Explore the magical forest outside the workshop to find the incredible, majestic creatures that roam the snows.

You can complete one route at a time or explore them both together for the full North Pole experience!

Your Elf Helper Mission:

Find 10 enchanting clues, like a messy toy blueprint and a giant, frosty feather!

1. Find your first story point – coming soon to the town centre!
2. Scan the QR code with your phone to reveal the North Pole’s hidden inhabitants in stunning AR!
3. Follow the clues around town to discover all ten story points.
4. Spot the secret letter hidden in each magical AR scene and write it down.
5. Snap some festive “elfie-selfies” with your new North Pole pals.
6. Solve the password using the letters you’ve found and unlock your festive e-book prize!

Trail Map and Story Points

Here is the trail map.

The businesses that are taking part are: The Fusilier Museum, Bury Art Gallery, HMV, Mr Simms, The Entertainer, Kenji, Racconto Lounge, TUI and Wax and Beans.

Frequently Asked Questions

What is the North Pole Safari?
It’s a free, interactive story trail where families explore the town, meet virtual North Pole characters and take part in a digital story adventure.

Do we need to download an app or register?
No! Just use your phone’s camera to scan the QR codes – it’s quick, easy and completely contactless.

Where does it start?
Join at any point on the trail. See the map above for story points.

How much does it cost?
Nothing at all — it’s free for everyone.

Is it suitable for little ones?
Yes! It’s designed for families and children of all ages to enjoy together.

Can we win anything?
Yes – complete the trail to unlock digital rewards and festive prizes!

✨ Join the adventure from 8 November to 31 December!
Bring the kids, follow the clues, and make festive memories all around Bury with the North Pole Safari.