A huge selection of branded goods such as Coca Cola, Pedigree, Heinz, Kellogg’s, Zoflora, The Pink Stuff, Elbow Grease and Cadbury’s are sold, usually beating supermarket prices. Since its launch 18 months ago, the independent retailer has opened over 70 stores UK wide. At many recent new stores, One Below has opened its doors to queues of shoppers lining streets and shopping centres because of its simple low prices and unbeatable value.